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Pearls of wisdom for Mothers Day
With Pearls driving structural and creative development, the final POS concept was a thick pearl strand that spiraled around and over a pair of displays to create an archway. Circular recesses held educational material that reflected the TV campaign, a Q10+ Serum Pearls tester and product, as well as other clearly differentiated Q10 products. The archway POS was eagerly welcomed by Tesco Beauty World managers and clearly visible from the rest of the store, delivering the desired increase in footfall. Additional POS items were developed as part of a kit that made the activity adaptable for each store location.
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