Star-shaped POS Decoration

Made entirely from cardboard materials with a high recycled content, the elegant, open, colour-coded shelves of this display clearly differentiate the three Kindness+ skincare variants from Baylis & Harding. 

Designed around the Superdrug logo, the giant 1.85m double-sided pink star also celebrates the retailer’s 60th anniversary with a bold WIN message and QR codes to promote the associated consumer competition. 

Sales volume of the Kindness+ range increased by an average of +483% in stores featuring the special display.