The ‘Occasion-based shopping’ survey conducted by the GfK (Society for Consumer Research) shows that 40 per cent of all purchases are related to an occasion. As well as the big festive holidays and seasonal events, occasions that arise regularly throughout the year such as family brunch or after work offer huge sales potential to brand manufacturers and retailers. Limited editions and limited time promotions build desire and deliver more targeted footfall.
Brand manufacturers are increasingly working on international POS concepts to ensure that their global brands retain a coherent and consistent presence in all countries. During the modularisation process it is important not to lose the emotional impact of a display solution; after all, this is what encourages shoppers to stop and buy. Usually, modular concepts are designed so that they can be enhanced with creative decoration and/or complementary POS activities.
STI Group is the leading European display manufacturer and is amongst Europe’s top companies in the packaging sector.
STI Group’s major customers include include leading retail groups and agencies, and 15 of the top 20 international brands.
STI Group is currently owned by the fourth generation of the Stabernack family. Founded by Gustav Emil Stabernack as a small book binding operation in 1879, STI Group is now a strong medium-sized business, with an annual turnover of over €290m and more than 2000 employees.
As the Partner of Brands, STI Group works to create long-term added value for our customers. Our creativity and our understanding of the entire manufacturing process as well as retailer demands has been approved by several industry awards such as the iF Design Award, the World Star of Packaging Award and numerous POPAI Awards in several countries.
STI stands for Service – Technology – International. Since 1998 this has been the umbrella brand of STI – Gustav Stabernack GmbH, its subsidiaries and locations all over the world. STI Group is renowned worldwide for its innovative and creative packaging and POS solutions.