Having already had a successful winter season in 2007, offering seasonal products, Hubba Bubba yet again brings fun and variety into the festive trade.

For this years promotion STI created a new packaging collection which attracts both children and their parents due to its shape and design.

The Hubba Bubba advent candle is available in four colours delighting children with a pack of Hubba Bubba Classic and Hubba Bubba Glop. Cool kids will enjoy the Hubba Bubba sledge with a pack of Hubba Bubba Classic and Hubba Bubba Max inside. The magic of a mountain hut filled with three rolls of chewing gum in various tastes will tickle the fancy of Bubble Tape Fans.

Colourful communication

The colourful packaging design as well as the displays, featuring a large reindeer, are sure to catch the eye of the consumer. All packaging is made from carton board and will trigger the imagination of children, inspiring them to play new games.