Using permanent displays and Shop-in-Shop systems, the top brands in the various categories are looking to establish and secure new permanent high-quality placements, so aiming for new distribution channels- across all product groups. The more exclusive the product, the greater the likelihood to use plastics, wood and metal in addition to cardboard or corrugated board. Especially in the nonfood sector, the transition from sales promotion to store building has become fluent. Many permanent displays are both of flexible design and fitted with castors, enabling easy adaptation to new product extensions or seasonal products by simply changing posters and screens. |