Nescafé, Ricoré and Nesquik are the three drink brands owned by Nestlé Département Boissons Instantanées in France. By re-launching the display material, the visibility of the products in the trade should be improved as well as optimising the display variants.

The object of the STI France team was to reduce the number of types of display and re-design them to become modular. This way, they can be placed in the shops as single loading and as a mixed display. Also, the displays should be supplied to the trade both as ready loaded unit (Retail Ready Display) and as a flat-pack unit, to be able to be assembled and loaded in the outlet.

Modular design: 2 instead of 10 display variants

Fredéric Beaugheon, Key Account Manager for Nestlé France was responsible for the design, and used his specific knowledge as a designer and product developer to perfect the implementation. Together with product developer Sylvie Salillas he designed a complete modular display, for the whole range, for a ¼ and ½ pallet placement that consists of a stand with attached rear wall and placard, a centre pillar and drawer trays inserted. These four basic elements can then be used for all brands.

At a glance:

Reduction of the display variants by 80%

Improvement of brand perception

Open presentation for the consumer

Direct product access from all sides

5 components – a great variety of combinations

Single and multi-stocking an option

Easy to assemble

Can be supplied as filled unit or flat-pack