ONE and TWO for you

Youtube star xLaeta is currently conquering the hearts of its fans with her perfume. The new fragrance is available exclusively at dm. The corrugated cardboard display produced by the STI Group picks up on the product idea and the packaging design; the central eye-catcher is the YouTuberin's contour-cut poster, which will certainly arouse desire in her fans and lead a second life in girls' rooms. The fun-loving YouTuberin, with more than 1.7 million followers has been one of the established stars of the German social media world for five years.  Her fans' comments on the announcement of the new perfume series show how successful storytelling works today: the willingness to buy was already very high two weeks before the launch, although her followers did not yet know the fragrance.