Nestlé reaps the benefit of modular displays
Lauterbach, 2016-09-27 – Modular display concepts have long been a core element of POS merchandising for Nestlé France. STI Group is now helping Nestlé launch new products faster while making cost savings, by harmonising its secondary displays.
What’s good for the budget is not always good for the brand; but on this occasion, everyone is a winner. This innovative range of corrugated board displays can be highly branded but is also fully modular; units hold a range of packaging sizes and product mixes while also meeting local retail requirements.
Standard components such as the display body are common to all displays and can be produced in larger quantities, reducing changeover times and costs. Brand or even retail-specific elements can be produced on demand and at short notice, enabling Nestle to be flexible and fast in responding to market opportunities.
The key to flexibility for these displays is being able to place product-holding trays at different heights, thanks to a die-cut panel. Trays may be open or with a raised lip, depending on retail needs. Brand-specific cladding is riveted to the display body which, when topped with a customised header, gives each display its distinctive look.
Winner of POPAI France Award
Judges for the POPAI Paris Awards 2016 were impressed by this flexible display range, which has won a coveted Indian. This is the third POPAI Award jointly won by Nestlé and STI Group for POS projects.
STI Group at FachPack
STI Group will reveal its ’Unboxing the Future’ Fachpack 2016 exhibit at booth 406 in hall 7A. This is an exciting showcase of future-oriented products and POS concepts, which bring together themes of digital integration, sustainability, modular design and brand presentation.