Which display is the right one for me?

Sweets Business Forum: STI Group presents validated Shopper research method

Topics with a practical focus, an impressive lineup of speakers and a platform for a lively exchange with professionals from the sweets industry are some of the highlights of this year’s International Sweets Business Forum organised by the SWEETS GLOBAL NETWORK in Berlin from 23rd to 25th November, 2016.

The eminent speakers will present the very latest trends and exciting developments in the field and several groundbreaking concepts that underscore the creativity of the industry.

Aleksandar Stojanovic, Chief Sales Manager STI Group, and Felix Horstmann, a Ph.D. student in the Department of Marketing and Retail Management at Philipps-Universität Marburg, will present ROI Light™, a validated research method that offers a simple way of testing a number of different POS display concepts before starting actual production. By predicting the comparative sales impact of each display, ROI Light™ can help brand owners decide the most effective POS for a campaign.