Unboxing the Future

In 2016, the STI Group will be exhibiting at the FachPack from 27th – 29th September under the theme 'Unboxing the Future'. Do visit us at booth 406 in Hall 7A!  

'Unboxing the Future' stands for successful concepts that will shape the POS of the future: Sustainability, modular design, brand presentation, digital integration and groundbreaking technologies. Visit us at our booth to discover and explore concepts and ideas that blend the physical in-store shopping experience with digital technologies. You will also get a chance to meet NAO, the charming robot, who will personally greet visitors to our booth.

The FachPack is one of the most important trade fairs in Europe for the packaging industry. At the last Fachpack, 1,565 exhibitors offered inspiring ideas and concrete solutions for packaging, technology, finishing and logistics to over 44,000 trade visitors. 

 

Modern marketing is largely concerned with finding ways to meaningfully integrate marketing activities across all communication channels. At our exhibition booth, visitors will discover new ways of POS merchandising that integrate virtual elements engaging all senses. Feel free to touch and explore the exhibits. Get a preview, get inspired!

Unboxing the future

Unique serialised barcodes not only allow end-to-end product tracking and traceability, they also enable personalised content to be displayed in particular locations or for particular users.

Beacons (low-energy bluetooth transmitters the size of thumbnails) allow manufacturers to actively message shoppers’ smartphones. Messages can be tailored to the time of day, location or weather, and could deliver anything from additional content to discounts or product recommendations.

Yet off to New York for your coffee break or go skydiving at midnight. With VR, consumers can immerse themselves in a whole new world from wherever they are. VR glasses with special built-in lenses ensure that images shown on a smartphone merge in the brain to create a 360° experience, literally offering the viewer a whole new perspective.

Visit our booth to explore these and many other up and coming technologies. We are looking forward to seeing you!