Sustainable Pay Tray
While you don’t need a prescription to buy OTC products, they are only available in pharmacies and are sold over the counter. Currently most pharmacy counter displays are made from plastic; durable, high quality and visually appealing, but not so easy to dispose of.
Working together with STI Group, Johnson & Johnson GmbH has updated its Livocab® pay tray and created a more sustainable alternative. The target was to reduce the amount of waste generated by introducing fully recyclable retail displays that are designed with resource efficiency in mind. The biggest challenge was to develop POS components that meet all these requirements without compromising on premium appearance, durability and stability.
Hybrid has it all
To update the Livocab® pay tray the STI Group design and development team had to combine the best properties of both paper and plastic, namely sustainability and high quality. Producing this tray entirely from cardboard would offer pharmacies easier disposal and up to 75% less waste volume compared to the existing standard pay tray. However, eliminating plastic altogether was not an option for Johnson & Johnson GmbH. The tray component is therefore still manufactured from plastic, but is designed to separate easily from the cardboard components before disposal. Future plans include a switch to using bioplastics.
A reduction of up to 25% in CO2
As a hybrid, the Livocab pay tray has a 25% smaller CO2 footprint than its fully plastic cousin. Primarily using paper-based components also means the transport volume and weight are reduced by about 75%. Retailer feedback has been very positive so far.