Summer just got hotter
Summer sun…sand…mosquito alert! This brightly coloured surfboard-shaped display instantly reminds shoppers that PARA‘KITO™ mosquito repellent helps people enjoy their summer activities more – even at the beach.
‘The main idea behind this unit was to create a summer feeling in store,’ explains Bastien Gauthier, Marketing Director for PARA’KITO™. Strongly branded, the surfboard display does exactly that – and it is not only unique in design but also in construction. Retailers love its simple set up and stock fill, while shoppers are rewarded with an excellent overview of the entire product range.
Highly accessible product on these open floorstanding displays encourages more shoppers to browse and buy – driving sales in pharmacies, drugstores, baby stores and outdoor equipment retailers across more than 30 countries. For smaller shops a countertop display was created, which can also hold the entire range.