STI Group wins Global POPAI Award
STI Group’s Queen Bee display for Unilever is one of only 14 POPAI Global Award winners unveiled this year during GlobalShop, Las Vegas.
Local POPAI gold winners from 36 countries were eligible to compete in their categories for this ultimate industry award, which celebrates best-in-class retail marketing from all over the world.
‘The POPAI Awards have always rewarded creative ways to engage shoppers, but in recent years the emphasis has shifted towards solutions that show a demonstrable impact on sales and brand performance,’ says Paul Clarke, managing director of STI Group’s Gillingham plant in Kent, England. ‘Our focus has always been on the real value we can add to our customers’ businesses through inspirational design and targeted spend. To have the benefits of our approach recognized globally, as well as in Europe, is fantastic.’
STI Group prides itself on the ability to align its innovative ideas with brand and shopper marketing objectives, offering a wealth of insight and retailer expertise to benefit its customers.
‘In a competitive market, it’s vitally important to offer a service that is oriented towards tangible results,’ says Andy Starr, sales director at STI Group in the UK. ‘In theory, anyone can source a basic POP solution for the least possible spend; but will it engage shoppers and have the right impact on brand performance? We believe that starting with the shopper in mind and considering return on investment at every stage is crucial to our customers’ success.’
At the 2015 POPAI UK & Ireland Awards, STI Group won 5 golds – for brands as diverse as Ben & Jerry’s frozen Greek yoghurt, Felix cat food, Max Factor cosmetics and Vaseline lip care. Shoppers were successfully targeted in very different retail channels, from cinema to wholesale to the high street. The Queen Bee display won an additional gold for the UK’s Temporary Display of the Year, before clinching its third award on the world stage.
‘To win an award in your local country is a well-deserved recognition of excellence, but to go up against the best of the best from around the world and finish on top is a truly outstanding achievement,’ said Steven Weiss, CEO of the recently formed A.R.E/POPAI The New Association, in a recent press release. ‘It’s undoubtedly the pinnacle for any retailer, brand or supplier that’s serious about engaging the modern shopper and enhancing the total shopper experience.’