Soft Sell for Hand Cream
Our hands reveal a lot about our age, personality and lifestyle. One of our most vital tools, our hands suffer intensive use on a daily basis. Yet somehow, when it comes to caring for them, they are often the most neglected part of our bodies. The result: dry and rough hands.
Avène EAU THERMALE offers the perfect solution, with handcare products to suit all needs. To promote the Avène handcare range in pharmacies, STI Group has developed a bespoke permanent display.
Elegant and flexible
Light and elegant looking, this premium plastic display taps into the motivations of female shoppers. Presenting the products in a clear acrylic box lends a light and airy feel to the floorstand, creating the impression that the products are suspended in mid air. The distinctive Avène brand colour winds around the display like a soft ribbon to reinforce the message of soft hands. A cardboard header that is quickly and easily changed means that this permanent display can be used for other campaigns as well, maximising its return on investment.
Shoppers encouraged to try
A built-in tester station promotes interaction with the brand. Offering a chance to try both of the handcare products featured on the display makes it more likely that shoppers will want to experience the product benefits for themselves, and then make a purchase.
STI Group POS specialists took care of everything, right from the initial concept and development through to display production. Fully assembled displays, packed in suitable outer packaging, were supplied to the client ready for immediate onward shipping to pharmacies. All stores needed to do was to place their display in the desired location and mechandise with product.