POS Live! Forum

Insights | Inspiration | Impulse in Central Eastern Europe  

The CEE retail landscape is evolving rapidly and shopper behaviour is changing equally fast.  

For marketers that want their brands to connect effectively with shoppers and grow market share, it’s important to take the time to stay ahead of these changes. For procurement teams, the focus is increasingly on supply chain and logistics optimization, within CEE and across the rest of Europe.  

These two aims do not have to be mutually exclusive! This focused half-day forum is a valuable opportunity to network, discuss trends in shopper marketing and visual merchandising across the CEE market, and overcome common challenges. New promotional concepts will inform and inspire your strategy for the region.   

There is also a chance to join a store audit in Prague, taking in local outlets as well as Letnany Shopping Centre with its large Tesco store. Local DIY chain Mountfeld and TETA, the biggest drugstore chain, are also possible along with the latest pop-up hotspots.

What is the focus of the forum?

  • Best practice in European POP marketing
  • Harmonisation and premiumisation within standard display
  • Latest developments in CEE retail    

Who will benefit?

  • Brand, category, marketing and shopper marketing managers
  • Procurement managers and print buyers