"Happy Box" makes the environment and consumers happy

Wine from the box spreads the good mood. At least this is what the South Africans believe, as here they affectionately call the trendy carton "happy box". And they should know, because after Sweden, South Africa is the country with the second-highest share of bag-in-box wines. Over 50% of wine sales here are sold over the counter in "happy boxes".

The benefits are clear: For the manufacturer, it's better logistics as the packaging saves space due to optimal volume utilisation, lower costs, lower use of resources and a CO2 footprint reduced by up to 80%. Retailers and consumers also benefit from the improved volume utilisation. The latter are happy about the high quality of the wine despite the larger packaging unit. It is guaranteed for six weeks, even outside the refrigerator.

The growing importance of ecological aspects has put the focus back on the great benefit of the bag-in-box system: the excellent eco-balance. The fact that the bag-in-box requires less energy in manufacturing and can be recycled much more efficiently than a glass bottle is not new. The first comprehensive study on the environmental impact of various types of packaging was conducted in Sweden and Norway at the end of 2010[1]. The result is that the three-litre bag-in-box beats the glass bottle in all aspects and causes less than a fifth (17.9%) of the CO2 emissions.  

 This is why consumers buy bag-in-box wine:

  • Convenience: just take it with you, can be drunk immediately and is resealable. No risk of broken glass, low weight.
  • Freshness: once opened, the wine stays fresh for six weeks, which is much longer than in any other packaging.
  • Price: A 3-litre bag-in-box packaging is much cheaper than four individual bottles for the same content.
  • Sustainability: Less packaging waste, easy to dispose of, optimal storage and stacking properties.

It does not always have to be rectangular

In order to address new target groups and for on-the-shelf appeal, bag-in-box packaging offers many possibilities: contour cutting, unusual shapes or sophisticated finishing.

Bag-in-box packaging offers many possibilities: contour cutting, unusual shapes or sophisticated finishing.