Absolut Exclusivity

Absolut vodka is famous for its limited editions. To promote its luxury vodka Absolut Elyx, the Swedish brand brought out a show-stopping special gift set.

Also known as ‘The Elyx Pineapple’, this limited edition gift set is a visual feast for discerning vodka lovers.The copper pineapple centrepiece can be transformed into a stylish cocktail glass and is supplied with a booklet of cocktail recipes to inspire Absolut conoisseurs to try new creations.

Alongside the pineapple is the real star, a classic bottle of Absolut Elyx with its distinctive copper decoration. Drawing heavily on the history behind the product, this special gift packaging further reminds consumers that the exclusive vodka is distilled in copper stills which, even today, are operated by hand.

The gift set is protected by a high-grade rigid box with a special hybrid finish. UV gloss lacquer provides a triking counterpoint to matt cold silver foil overprinted with Pantone copper, further enhanced by blind embossing. Produced via STI Group Print Management, this exceptional packaging is a prime example of the company’s creative print solutions – which include the development, procurement and distribution of all types of print products.

Designed specifically for online purchase, this stunning limited edition Absolut Elyx set cannot be bought in physical stores and is an example of how STI Group is increasingly being challenged to make packaging attractive to consumers on-screen. Packaging aesthetics that truly complement and enhance the brand create a highly effective route into virtual shopping carts.