STI Group on stage at EuroShop 2020 in Düsseldorf

2020-01-22 –

It’s finally here. EuroShop, the world’s biggest retail trade fair, opens its doors from 16-20 Februrary 2020. Visitors to this triennial event can explore the eight ‘dimensions of retail’, learn about the latest trends, experience new physical and digital retail solutions and understand what really moves shoppers – now and in the future.
During the event STI Group will take to the Retail Marketing Stage two exciting presentations from very different perspectives, filled with shopper insights and industry pointers. Come with us on a journey to see how POS design can play a pivotal role in brand storytelling with a significant emotional impact on shoppers. Learn about trends in European POS and what makes for the most powerful design solutions in sales terms. We look forward to meeting you!


18.02.2020, 12:00-12:30h, POPAI Village

Topic: European POS trends (presented in English)    

  • Winning in store
  • Modular concepts and late stage customisation
  • Connected POS
  • Designing to sell

Markus Weißgerber, Director POS Innovation STI Group

19.02.2020, 12:00-12:30h, POPAI Village        

Topic: Storytelling at the POS (presented in English)

  • Inspiring your customers
  • Creating experiential designs
  • Hitting shoppers’ hearts

Claudia Rivinius, Marketing Director STI Group


P.S.: Don't miss seeing all the entries to the POPAI D-A-CH Awards in the POPAI Village; the jury will be announcing this year’s nominations at the fair. It's worth stopping by!