Fast moving consumer goods and sales items are often most effectively placed at the POS completely on pallets. These merchandising units then assume the function of shelf-ready packaging.
Merchandising units form a symbiosis between packaging and display. They represent a modularly constructed packaging system for promotional placements that standardise the display elements in use and reduce multiplicity of components, thereby sinking process costs.
This allows various display types and stocking variations to be implemented using only a few parts, meaning that even new products can be deployed rapidly as promotional placements.