Counterfeit Protection On Medicine Boxes
Estimated forgery and copies make up around 10% of the world market. Overall economic damage is estimated to be around 300 to 500 billion Euro a year.
Against this background the STI Group produces packaging solutions with unique safety characteristics based on cutting-edge printing techniques. Especially for the pharma industry different brand protection solutions with different security levels are available,
One of their customers, Teva, has committed itself to provide patients with generic medicines at reasonable price. Packaging is a crucial element of their high quality products. Invisible signs of counterfeit protection, which can be checked under UV light, were placed on the boxes of Ulceran film-coated tablets, together with the compulsory elements, Braille characters.
In the separate hygienic section of STI Petöfi Nyomda Kft, one of the leading supplier to the Hungarian pharmaceutical industry, the boxes can be provided with additional signs of counterfeit protection, starting from OVD hot foil to invisible constant information.
Also, they can manufacture products with a special surface where a certain sign becomes visible when touching metal or scrubbing it.
Brand protection doesn’t just protect the label; it also increases the trust of the consumer. It means originals and counterfeits can be more easily distinguished and means that the consumer doesn’t, by mistake, end up with a product of poor quality and the reputation of the company is protected.