Varietal, vintage, vineyard – picking out the right wine can be a real challenge for non-experts. The label often serves as a lifesaver, providing an extra dose of background information. Yet even wine aficionados need to peruse some important information included in the self-adhesive label, so wine labels play a central role during the sales procedure. In addition, the embossed self-adhesive label coated with golden foil makes the bottle suitable for placement in restaurants and other catering trade units.

The Attila Gere winerylies in the Villány region in the southernmost part of Hungary. The sub-Mediterranean microclimate and sandy soil with a predominant marl component produce outstanding wines. And because no wine vintage is like the next, Attila Gere also redesigns its wine labels fresh each year. This year has been especially successful within this field, as the labels, designed by Géza Ipacs and implemented by the STI Group, won the special prize of the Ministry of Rural Development on the HUNGAROPACK packaging competition.