Decorative elements are perfect for POS advertisement of products that require a bit of explanation and products whose size and weight make them unsuitable for display placement.
Specialist shops can promote higher margin products through a decorative POS, including attractive storefront window dressings to stimulate additional impulse purchases.
A well-designed decorative POS increases the attractiveness of a shop and can aid in redoing the store layout to reflect current trends or seasons.
Something for all of the senses
Sound, light and moving elements can be integrated into decorations to draw significantly more attention to a product, since they can address a customer via multiple sensory channels. Standees are enjoying growing popularity as well, including as oversized products or true-to-life depictions of testimonials. Pallet decorations are helpful for products sold directly from Euro pallets.
"The Proof is in the Pudding"
This truism applies to sales promotion as well. It's why promotional campaigns that allow customers to test out a product on their own are particularly popular. Staffed promotions also offer several decisive benefits over plain, unattended product sample promotions: customers can be addressed personally, including explanations of a product's benefits and answers to any product-related questions.