Seen in a favourable light
Premium products require premium presentations at the retailer. Permanent displays are an excellent way to achieve this.
High-quality, flexible and appropriate for the product – these were PHILIPS LIGHTING's guidelines for a presentation display for the PHILIPS LIGHTING “Podium for the home” luminaire series. The product line includes lamps and luminaires for indoor and outdoor use around the home.
The STI Group worked with the customer to develop a shop-in-shop placement to exhibit the entire Philips “Podium for the home” product series in furnishing houses.
Focus is on product presentation
The display is solely intended for product presentation and not direct product sales. It features functional lamps mounted on black varnished wood panels for bathroom, outdoor and living spaces. This provides the potential customer with a direct impression of how the different lamps look and function.
To ensure the long-term flexibility of the placement, the product presentation panels are divided into modules that can be replaced easily if the product range changes or expands.
“Plug and Play”
To keep placement of the shop-in-shop-systems as simple as possible for the retailer, the display was pre-assembled in the STI Group's Poland factory. It was then stocked with products, wired and sent to the French retail location as transport-ready unit.
The placement’s CE certification stands for premium quality manufacturing and safety. Placed on a Euro pallet and wrapped with black varnished steel, the display needs simply to be plugged in and then its magnificence can shine through.
The French retailer partners were so enthusiastic about this form of product presentation that another series of the display is already in production.