Different countries, retail channels and products: There are a number of factors that must be taken into consideration when developing display solutions. Anyone who’s tried to keep a handle on costs while mastering these complexities has surely pondered the question: What’s the most effective way to implement POS concepts that are both individual and efficient?

The Design Center at the STI Group provides clients with an effective way to tackle the problem. It developed a modular system with all the basic elements to create various display types. The modular components are complemented by a range of individually designed decorative elements that inject an experiential flair into any promotional placement.

Efficient POS concepts using FLEXIBLE SHELF

FLEXIBLE SHELF combines basic and decorative elements into one system that can be individually adapted for different display heights and surfaces. The height of the shelves can be set individually for the specific product using STI shelf clips, an in-house innovation from the STI Group. Shelves are created using crushed trays in straight or tilted versions, as well as base panels in different variants.

These supplemental components convert the basic forms into something uniquely individual. Cladding for various carrier components, reinforcing inserts, various poster variants and a wide range of panelling options for pedestals can be selected from a standard catalogue to fit the specific product. This allows for the individual needs of retailers and consumers to be satisfied even as manufacturers gain the ability to cut development and delivery times on displays.

Merchandising unit or experiential display?

FLEXIBLE SHELF turns the answer from “one or the other" to “both”: Attachments, posters, side panels and cladding around the base make it simple and easy to convert merchandising units into creative, experience-oriented displays. The standard elements are typically pre-produced in base colours, with decorative elements created in large-run offset printing or even digital printing for small batch volumes.