The 166,000 trade visitors to the interpack 2011 came in search of innovations and outstanding packaging solutions. For those in the packaging industry itself, the real highlight came with the announcement of the winners of the WorldStar of Packaging Awards, an international prize for excellent, trendsetting packaging solutions. The competition is conducted annually by the international World Packaging Organisation.

Thomas Neth, Director of Packaging D-A-CH for the STI Group, accepted an award in Dusseldorf for a high-quality piece of gift packaging for premium spirits. "The fact that our packaging solution for Angelli is now an award winner at the international level as well underscores the wealth of ideas and creativity at the STI Group," Neth said in reference to the prize ceremony. The Angelli product had already brought the STI Group recognition at a national competition.

Charming gift packaging

The gold and white design of the packaging emphasises the fine quality of the product inside. This impression is heightened through a UV coating that ensures a luxurious air to the gift packaging for a bottle and glass. The unusual construction is especially striking for spirit packaging and is designed to draw the shopper's eye directly to the shelf.

"Angelli is a well-known brand in Hungary, so as with many spirits a bit of creative gift packaging can shorten the decision making process considerably," Neth says.