Turning shoppers into buyers – that has been the objective of displays and promotional campaigns for more than 50 years.

For this reason, STI Group has published “Move people to buy more”, the first-ever book about displays, with publishers Deutscher Fachverlag.

The development of sales promotion is closely linked to the development of retail. Ever since self-service was successfully introduced in the late 1950s, displays have become “brand builders”. Wilhelm Stabernack, who laid the foundations of what is today known as STI Group, can be credited with bringing the concept of a temporary secondary product presentation to Germany, having seen it in action during a trip to the US. He was to become the father of the first display production in Europe.

This unique book covers 50 years of brand history at the POS and shows how sales promotion can influence the success products have at retail. The book also tells the stories of internationally successful brands and highlights the important contribution displays make to building brands.

Take the chance to have a look at this extraordinary book - you will find an exclusive extract on the right side.