No industry is closer to consumers and their desires than the retail industry.

Consumers are constantly changing their buying behaviour as a reaction to economic and socio-cultural changes in society. Christoph Häberle is giving rough description of fundamental societal trends aims at helping retailers to identify factors that could possibly influence the display’s functions in the future.

Two closely linked developments are decisive in this context:

1. Structural and economic developments at retail

2. General socio-cultural developments in society