Each country and chain retailer has its own specifications for how the products at its POS must be designed. In many cases separate style guides are created to guide designers.

Successful implementation of campaigns at the POS means accounting for those specifications during the design phase.

With roughly 50 years of experience in the field of POS marketing, the development team at the STI Group knows these specifications well – from the special pallet dimensions (900 x 400 mm) demanded by Spanish chain ALCAMPO to TESCO's validation process and the Rolly Dolly, used by Albert Heijn in the Netherlands.

Cooperation with retailers, participation in international committees and the execution of standardised store checks all ensure that the pool of expertise is both fresh and continuously growing.