The value of media to convey advertising at the Point of Sale (POS) was the focus of a recent study by the Institute for Trade Research at the University of Cologne (IfH). It was commissioned by Point of Purchase Advertising International (POPAI), an industry association.
The POS remains the single most important point of contact with customers. Yet successful, customer-oriented POS strategies encompass much more than decoration of the sales space and presentation of goods.
That's why we support our customers with integrated consulting services stretching from the initial product concept to efficiency reviews at the POS:
- Market research
- Trend scouting and retail analysis
- Analysis and optimisation of sales channel
- Strategic POS consulting
- Visual conceptualisation, creation and 3D animation
- Efficiency reviews
Impulse for your product's presence at the POS