Impulses for the main season
Close cooperation between Mattel and STI Consulting GmbH, a POS agency, produced a family of displays perfect for Mattel's core brands.
Perhaps the biggest achievement was the transfer of the brand's experiential space into the display's design and construction, creating a high level of “visibility” for the displays within stores. The entire range of services for the promotional POS – from conceptual design of visuals, illustration, layout, structural engineering, print-ready diagrams and production – were provided as part of a full service package by STI Group.
“Scrabble” – The game for the entire family is turning 60
A dignified and high-quality presence at the POS was created for the classic game of "Scrabble" through a dedicated display. The display shines with an attention-getting design built around a triangular base construction. A 360° header on top guarantees optimal product presentation in stores.
“Barbie Diamond Castle” – A fairytale castle at the POS
"Barbie" was another familiar face from the toy chest hitting stores via a POS solution from STI Group. The finished project involved a distinctive mix of design and functionality. The 1/1 Chep pallet offers 360° access to the merchandise, features an attractive 3D tower as the central pillar and is delivered fully stocked to retailers.
"Hot Wheels" 1/1 and 1/2 pallet placement
For more than 40 years now, "Hot Wheels" has been the quintessential toy for children between three and eight years of age. The "Ready to Sell" pallet – already stocked and ready to ship – makes it as easy as possible for retailers. The display also stands out for its "Power Tower" look, with an action-laden design that features an illustrated 3D engine block as the top element and eye-catcher.