Packaging is fashion for brand names.

Packaging design itself is strongly influenced by the architecture, furniture, automotive and garment industries. Those are the fields that decide for example whether black, white or purple will be the new 'in' colour for the season, whether gold or silver are in vogue and even which structures 'insiders' have to wear.

Good packaging design represents a successful symbiosis of shape and design. Neither the form nor the design can be developed in a vacuum. They come together to create a unit.

As a competence leader in the area of highly enhanced packaging solutions, the design team at the STI Group takes both construction and graphic elements into its design considerations.