Black, White, Gold and Läckerli
The Basler Läckerli Huus is known for its high-quality Swiss confectionary treats. It's most famous product is the Original Basler Läckerli – a special spice biscuit available year round – and is popular far beyond the borders of Switzerland.
A seamless new communication concept was ordered up at the start of the year to cover the entire spectrum from TV spots to print ads and on to packaging design. The Läckerli Huus brand was modernised, revitalised and clearly positioned as a premium label. The new black, white and gold look allows the golden brown Läckerlis to stand out as the true stars in any situation.
High quality ingredients mean maximum enjoyment. The reduced packaging design forms the platform for the product. The entire series of packaging was produced in the Hungarian folding box company STI Petőfi Nyomda Kft.