Add-ons are positively judged by consumers.

The current POS Marketing Report of the UGW 2007/2008 shows: “easily recognisable ‘added’ values in special package sizes (56%) and special packaging (49%) particularly increases consumer appeal” the study states.

Bearing this in mind, STI Group has developed a glossy, UV lacquered gift packaging for Grand Marnier, with a section to hold an Original Grand Marnier coffee glass. Consumers are able to view the product and glass, without impairing the stability.