To make the daily scrub-down less of a chore and more of an adventure, the STI Group worked together with the manufacturer Tinti GmbH & Co. KG to develop a suitable packaging line with a secret: once empty, it can easily be converted into a playroom-ready castle.

The packaging for children's cosmetics products consists of a shell and a curved, die-punched insert. The edges have a 'battlement' look, and each individual folding box is designed to fit together with its mates into a general castle structure. To ensure safe transport of the product, the packaging specialists at the STI Group opted for a treasure chest shape that children can use for their own valuables in their room.

As befits a high-quality natural cosmetics brand, one that uses natural ingredients from controlled organic production, the packaging series is produced from FSC® certified, recycling-ready materials, thereby ensuring the sustainability of the forestry and the pulp production.

Clean, all-natural fun

Whether it's wet wipes, bubble bath for dirty birds of all sizes, shower gel for daily washing, crackling bath crystals or shampoo for knights and damsels – each new product expands the castle's walls a bit.

Design sets children's eyes twinkling

"Karo the Kitty", an animated spokesperson, is used as the key visual and testimonial. The different elements of the series have been designed for optimally harmony with each other, bringing vibrant colours into children's rooms.