Promotional displays have increasingly become standard brand management tools.

Themed displays are intended to stimulate impulse purchases and engage emotions, underscoring the brand's presence at retailers.

These displays stand out for their unusual shapes, oversized structures and supplementary elements like lighting and moving parts.

High demand for enhancements

This includes the use of high-quality printing substrates as well as matte, glossy or UV coatings, gold or silver colouring, pigments, holograms or embossed foils.

Attention-getting POS placements help manufacturers seize the FMOT – First Moment of Truth – for their product. This refers to the 2-4 seconds that a customer spends in front of the shelf making a decision for or against the product. Studies in the UK have shown that 46% of all consumers change their purchase decision in the last four steps.

The STI Group helps you wrest that moment to your product's benefit.