For Activision, one of the world's largest manufacturers of computer games, STI Group created a modular display for the "Kung Fu Panda" game.

The specifications: Both the hero and the supporting characters needed to be emphasised, and the display had to be flexible enough to hold anywhere between 48 to 120 game DVDs. The greatest possible degree of visibility was also desired.

Solution:

• Idea, visual conceptualisation and design
• Creation of announcement posters
• Optional: floor stickers and cubes to round out the POS presence
• Production of all POS promotional items
• Size, shape and colour guaranteed to provide high visibility
• Flexibility: Modular compartments enable flexible stock levels for game DVDs
• 3D effect: hero and lower poster are positioned centrally between the towers
• Eye-catcher: Chinese lantern with banderol on the sides of the display