"Kiltlifter" was the codename for the STI Group's London design team as they worked with Cadbury to create an attractive and humorous placement for fruity sweet Maynards Wine Gums.

The design centre of the STI Group in London created three different basic modules, each tailored for the requirements of different distribution channels: two floor standing merchandisers and a countertop display.

The countertop display, for impulse and convenience stores, was conceived specially for the presentation of units packed into rolls, with a tilted bottom piece to help the wine gums slide forward on their own.

Eurohooks and bulk goods in one placement

The two floor standing units combined a hanging presentation of bagged products (one stand offers 4 and the other 6 eurohooks respectively) with a bin in the kilt of the Scotsman to hold the roll-packaged sweets. The two standees were used primarily in supermarkets and hypermarkets throughout England and Ireland.

Window in sporran provides an interesting peeks

The floor standing units were especially effective attention grabbers due to a clever design element on the inside and a perfect harmony between design and motif on the outside to create the impression of a real Scotsman. That included a revelation of just what our Scotsman has on underneath his kilt: a window in the sporran, the leather bag traditionally worn by the Scottish, let consumers have a peek under the kilt.

The countertop display was specially adapted for impulse and convenience stores use to allow the goods to automatically move forward after a roll of gums was removed.

The standees were designed to present both bagged products and bulk goods. A window in the Scotsman's sporran provided a peep under the kilt.