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AXE Dry – Duo Display

The existing AXE body spray range and a new antiperspirant range are to be presented together at the POS – yet independently positioned.

The focus of the display lies in the eye-catching colour scheme – luminous green for the new products and black for the established ones – accentuated by a UV coating and a distinctive shape.


The display provides access to the product from all angles. The clever construction features a uniform interior structure that can be used with various outer skins to provide both high efficiency and flexibility presentation of goods.


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Contact Persons

Markus Weißgerber
[Head of Design and Innovation POS Solutions STI Group]

Contact here