24-Jun-2011STI Group scores big with "Polite Packaging" at the 2011 SilverPack packaging competition
Medikabox for senior-friendly dosing of medicine
The STI Group's Medikabox developed especially for blister-wrapped pharmaceutical products sets new benchmarks in how medicinal packaging should handle. The innovative folding box makes it easier for seniors to remove medicine, earning it the SilverPack Award 2011.
"The SilverPack Award honours packaging that serves the needs and desires of older customers in a distinctive way," says Dr. Gundolf Meyer-Hentschel, owner of the Meyer-Hentschel Institut in Saarbrücken. His organisation teamed up with the Feierabend Online Dienste für Senioren AG for the third instalment of the award, which is aimed at bringing awareness to the growing share of older persons.
The jury was especially impressed with the STI Group's well conceived idea for resolving a problem that faces many people every day – and not just seniors.
After opening a box of medicine and taking out a blister strip, it is difficult to put it neatly back into the box. The information leaflet that is squashed as it is reinserted is typically to blame for this. When opening the box again the next problem arises: Which one is the blister strip that has been started?
The new packaging includes a separate compartment into which the current blister is inserted. A curved inner flap in the compartment holds the blister in place. The inner tab features an anti-slip coating that prevents the blister strip from sliding out. The appropriate strip is immediately at hand, making the daily dose of medicine easy to remove and ingest.