The new packaging for RUSSIAN STANDARD VODKA is more than just a 'feast for the eyes', it's a visual and tactile happening. Special effects are used to make Russia's no. 1 premium vodka the front runner at the POS as well – and experience for all of the senses.

The packaging created by the STI Group unfolds its effects through a partial matt varnish onto which a full-surface UV coating has then been applied. This lends the promotional packaging with 2 bottles and 2 glasses an especially elegant feel. An integrated window provides a free view of the products.

Easy to use

Since Russians enjoy their vodka in the company of friends, a carry-handle was integrated into the packaging. This makes the "two-pack" an easy companion for any summer party, while still keeping the bottles optimally protected.

Many extras

The two premium vodka shot glasses sleeved on-pack on the bottlenecks clear the way for especially easy enjoyment. A typical Russia recipe graces the rear of the packaging.

"Complete worry free package"

The accompanying display with 36 duopacks complements the packaging design by picking up on the brand image. The STI Group was commissioned for the complete implementation of campaign, from development and production of the packaging and displays to packing and delivery of pallets to retailers.

A real win

The product's elegant design ensures attention in the market. Yet the consumer can also benefit: a trip to St. Petersburg, the Russian metropolis and home of RUSSIAN STANDARD VODKA, and 333 original DAVAI shirts.