The motto "What matters is out on the pitch" applies not just to the upcoming Football World Cup and the national sides of the participating countries, but for manufacturers of branded goods, retails and agencies as well.

Products must also score points and convince shoppers on their own "retail playing field," namely the Point of Sale (POS). Displays and promotional POS items are great teammates in this effort.

Order small volumes of displays online

Smaller and regional providers can now also stoke impulse buying in the same way as major manufacturers of branded goods and retailers. How? Through STI's online shop for displays , which offers customers the option to produce displays in small volumes – quickly, affordably and yet with individualised designs. A database is available with various base display models for selection, combination and individualisation.

The 3D themed display worlds available within the online shop open up plenty of possibilities for the upcoming Football World Cup. The portfolio of attractive football designs ranges for merchandising displays and promotional packaging right up to elements like modular display walls and standees. The individual projects can be ordered in batches as small as one unit and are delivered to the purchaser within days.

Manufacturers and retailers interested in individual campaigns in smaller and bigger print runs can continue to take advantage of the STI Group's worldwide network of over 200 designers to create tailored solutions for various brands, countries and distribution channels.