With Printed Illuminated Paper (PIP) the STI Group is offering a new product in POS solutions.

The product, introduced for the first time at FachPack 2009, is an electronic backlit poster where various segments may be illuminated and animated via control units. The distinctive feature lies in the material thickness of only about 3 mm which means that the poster can be laminated on promotional POS, punched or stretched in frames to great effect.

It can be operated both via mains power and battery and the control unit for the animation is integrated in the power pack.

Enormous illuminating power guarantees “stopping power”

Trials in the USA have shown an 89% increase in sales through PIP displays compared with +39% for static displays. In addition, market leaders position 88% of all illuminated and moving displays in main promotional areas whereas 53% of the static displays are also placed in less attractive market regions.

A clever design exploiting the technical possibilities makes PIP a real eye-catcher in the retail outlet.

Technical data:

• Set consisting of: PIP poster with control unit - with power pack and adapter for 12 colours or battery pack for 6 colours
• CE tested
• Max. format: 560 mm x 720 mm
• Guaranteed life of 2 years