STI Group wins POPAI-Award in France
The nominees are ... this is what was already said at the end of March 2012 at the POPAI Awards in Paris, France. 324 entries in 44 categories from 14 countries solicited for the favor of the top-class jury. At the gala event on June 14, 2012 the solemn ceremony of the much sought-after trophies took place in Paris and the STI Group together with its customer Haribo could be happy about it once again.
The promotional display coordinated from the designers of the STI Group in cooperation with the Agency Anis and with respect to the world of "Halloween" convinces through its interactive appeal to all senses. The POS Decoration transposed in French hypermarkets covers two 1/1-paletts and presents in the front part of the locomotive also a chute with 150 kg of fruit jelly. From a distance, garlands with Haribo motif-flags are drawing the attention of consumers on the mobile sales stand.
When the integrated switch of the ticket machine is operated, the sound of a departing train is heard while several LEDs light up at the same time. Through the integration of sound and light effects several senses of the consumer are addressed: a perfect "in-store theatre" which makes both children and adults happy.
The Halloween campaign under the slogan "Le train fantôme" is tailored to the seasonal products of Haribo and convinced the French jury. Locomotive, ticket machine and the garland of the Haribo campaign were awarded bronze in the category of "Ligne, Ensemble, Campagne".