A study on the impact of packaging on impulsive buying conducted jointly between the Justus-Liebig-Universität in Gießen and the STI Group showed that enhanced packaging stimulated significantly higher attention than simple versions for the same product. That attention turns into a higher likelihood of being purchased.

The STI Group offers a wide variety of enhancements, including coatings and colours as well as special cut-outs and embossments

Printing / Coating

• Glossy coats | flat paste | UV coating | Iriodin pigment | fluorescent paints | coil foil offset | scented coating | textured paints | anti-slip coating | anti-counterfeiting technology | flock coating

Die cutting / embossing

• Relief embossing | blind embossing | Foil stamping flat | Hot foil embossing | Braille script