Hands-on promotional tools – that's the idea behind on-pack promotions.

This form of promotional tool is one of the hot trends currently being explored by various industries, and one that is always well received by retailers.

There's always a reason for on-pack promotions:

• as a purchase incentive for first-time buyers (i.e. trendy drink with matching glass)
• as a sweepstake (i.e. on a neck hanger)
• as value added through information (i.e. recipe booklet)
• as a event-driven special edition (i.e. company anniversary, Olympics)
• as a collector's items (i.e. model cars)
• as value packaging (i.e. buy 2 get 1 free)
• as an incentive to test supplemental products (i.e. cream with cosmetic sample)
• as co-promotions for two brands (i.e. liqueur and pralines)
• as an advertising medium (i.e. badge holder)
• to reach out to new target markets (i.e. code for ringtones)