Retailers look for packaging that is simple and easy to open without a knife, demonstrates a high degree of shelf impact and is easy to dispose of once empty.

I. Right size

Optimised packaging format in terms of logistics, module dimensions and unit count for most effective sell-through.

II. Simple product identification and visibility

The information on the shelf-ready packaging must allow the POS staff to identify where the product belongs quickly and easily.

III. Simple to open

The packaging must be easy to open at the POS yet be robust enough to survive intact the entire logistics chain from manufacturer to retailer.

IV. Simple placement and restocking

Retailers look for shelf packaging that makes it possible to stock and restock the entire shipment of goods onto the shelves in one step.

V. Simple purchasing / quick orientation

Shelf placement and packaging design help consumers find the goods they desire more quickly.

VI. Simple disposal / return

Lowest possible material consumption for the shelf packaging. Ideally with use of durable transport containers.

Studies by the ECR Europe have shown that many common causes for out-of-stock rates at the POS are related to the last 50 meters:

• Inefficient shelf stocking
• Poor identification of goods
• Difficult-to-open external cartons

Shelf Ready Packaging (SRP) is a suitable solution for those problems.

SRP evolved from the basic requirements for disposable transit packaging as recommended by GS1 Germany:

• Protecting goods against damages
• Modularity in the logistics chain
• Marketing and sales-oriented requirements
• Consideration of product and manufacturer liability issues
• Process considerations for transport, warehousing and picking
• Adherence to packaging ordinances
• Consideration of cost aspects

SRP packaging also fulfils other so-called functional requirements. SRP represents a more effective application of resources than the exclusive use of disposable transit packaging:

• Lower out-of-stock rates at the POS
• Attractive product presentation
• Easier purchasing process for customers
• Increased planned and spontaneous purchases
• Increase in revenues