The task: Establish a hands-on experience for the Stabilo brand and the functionality of its products at the POS by developing a shop-in-shop system for stationery stores. The system should present the brand's entire range of products in a way enticing to the youth market in particular. The shop system should also provide customers with a chance to try out the writing utensils in a relaxed atmosphere and convince themselves of the product quality at the POS

Solution / Special features:

• While the columns and bearing elements of the shop-in-shop system are implemented in metal, the showcases and quartered table trays are also made of wood and plastic
• This combination of larger and smaller merchandise racks allows the system to adapt flexibly to the requirements of the individual retailer
• Infopoint for testing and communication as a table and presentation unit
• Overhead lighting and sound shower for table create pleasant atmosphere