The task posed by STI customer Mattel was to develop and produce a permanent gondola header system for the "Hot Wheels" brand.

To see how the gondola header would perform before a full batch was ordered, the system was placed in 4 test markets – Ludwigshafen (Globus), Karlsruhe (Real), St. Wendel (Globus) and Gladbach / Tönisvorst (Real).

Objective / Briefing:

• Conceptual design, creative implementation, development and production of the gondola header system
• Use of various materials such as metal, acrylics and plastics to underscore the brand's premium claim
• Establishment of presentation showcase for new products
• High visibility and differentiation

Solution / Special features:

• Adaption of the brand world to the existing shelf system
• Presentation showcase for new products in form of two acrylic pillars
• High visibility through side panels, illuminated topper, laser-processed acrylic display block, set trays, wobblers and inserts for scanner labels for each brand design
• Premium character underscored through the use of acrylic and hard PVC materials as well as illumination of the topper
• Full service from STI: conceptual design and production in coordination with STI Consulting and STI POS Solutions. Graphic design and print-ready artwork by STI Consulting