Facing the demands of a growing international market that expects top quality, Lindt opted to move to premium permanent displays.

Developed by STI & Ritzi GmbH, the placement solutions present of a high-value selection of goods within a small sales area while simultaneously ensuring perfect brand presentation across global markets.

Modular and flexible

“The durability of the Shop-in-Shop systems constructed from plastic and metal guarantee a long life and thus a high impact effect on the consumer,” says Yvonne Zeltner. To meet the wishes and requirements of the various countries, two basic modules have been created that enable flexible loading. The poster motif can be easily be replaced on each unit.

From Malaysia to Brazil

The new sales stands can be found in Slovenia, Oman, Bahrain, South Africa, Malaysia, Japan, Brazil and everywhere in between. The solutions have been successfully deployed in 32 countries so far. Alongside the modular and flexible design, the creative team put a particular focus on the materials used as well as the transit packaging.

Well packaged on the high seas

“All of the materials used must be legally approved in all markets. The displays are sent out to most of the countries via ship-borne container, meaning the transit packaging must fulfil special specifications to avoid damage to the high-value displays on the long sea journey,” says Zeltner, who maintains constant contact with each of the destination countries.